At the critical point, trajectories can change.
You’re trying to get somewhere. A destination. A new normal. A better place.
We see communication as a tool that’s used to reach your objective.
That objective becomes our touchstone.
Your project doesn’t happen in a vacuum. The overall landscape affects how your audience perceives, reacts and decides. We work with that insight in mind, bringing our experience from past projects – across many different sectors – to every new challenge.
In mathematics, critical points solve problems. So do we.
We’re no strangers to complex ideas. We take large volumes of information and make it make sense – for you and your audiences.
We pride ourselves on our ability to engage on any subject matter, learn about it quickly, ask the right questions, and deliver the messages and products you need.
Life is complicated. Issues are increasingly interconnected. Communities grow more diverse by the day.
When you’re dealing with a complex issue, or finding a strategic way forward, a couple hundred characters just won’t cut it.
Major reports, strategic plans, policy documents and other written products are the heart of our work. We crisply and effectively convey ideas, in ways your audience will understand.
The best messages break down the walls and close the gaps between you and your audiences. The best dialogues help everyone move forward together.
With deep experience in professional writing and stakeholder engagement, we help you craft those messages and have those conversations. All in line with your broader goals.
When you need to raise your voice, we’re there for you. Harnessing the power of the spoken word means connecting with your audience authentically, in a way that sounds right for you.
Anyone can amplify their ideas to a crowd. We’ve written for politicians, CEOs, managers and everyday citizens.
Critical Point Communications Inc. provides a range of strategic communications services, including:
• Development of major reports
• Policy research and analysis
• Strategic planning
• Professional and technical writing
• Speech writing
• Public and stakeholder engagement
Mike Reid, Principal & CEO
As Principal of Critical Point Communications, Mike has expertise in producing written communications products of varying scope and size. His background in both scientific/technical and legal/policy environments enables him to quickly engage in a spectrum of policy areas, from social sciences to applied sciences. He has experience across the public and private sectors, particularly in policy development, stakeholder engagement and strategic professional writing.
Prior to establishing Critical Point Communications in April 2008, Mike spent five years with the Government of Alberta, mostly with Canadian intergovernmental affairs. There he worked on numerous policy issues and special projects including: finance and fiscal relations, labour market development, climate change, energy, and constitutional affairs. These projects often involved the production of communications materials for a range of audiences.
Mike has a Bachelor of Science in Chemical Engineering (Co-op, 1999) from the University of Alberta, and has worked in the oil and gas, pipeline, and petrochemical sectors. He also has a Bachelor of Laws (2002) from the University of Alberta, and has worked with the Court of Queen’s Bench and Court of Appeal of Alberta.
Critical Point has worked with organizations in the public, non-profit and private sector clients, including:
• Alberta Economic Development and Trade
• Alberta Energy
• Alberta Energy Regulator
• Alberta Environment and Parks
• Alberta Health
• Alberta Infrastructure
• Alberta Insurance Council
• Alberta Justice and Solicitor General
• Alberta Labour
• City of Edmonton
• GEF Seniors Housing
• Government of the Northwest Territories
• Land Use Secretariat
• Max Bell Foundation
• Office of the Child and Youth Advocate of Alberta
We encourage you to explore some projects we’ve worked on:
